I translate internet culture into strategic, social-first storytelling that helps brands connect with audiences in meaningful ways. With a background in advertising and visual communication, I partner with teams to shape creative direction and deliver work that is culturally attuned, creatively distinct, and true to brand identity. I have helped global brands like Google build relevance and resonance online by finding the intersection of product, humor, consumer behavior, and cultural trends. It is not just about being timely. It is about making smart, intentional choices that feel authentic, memorable, and built for the spaces where audiences actually live.


Archive / Brainbook 🧠📓

Bits and pieces of my old work and unfinished thoughts get tucked away here. From time to time, I return to my past work and revisit projects or concepts to either revamp them or inspire future creations. I like to see everything living together, old work and new, acting as its own evolving art piece.