I specialize in translating internet culture into strategic, social-first storytelling. With a background in advertising and visual communication, I help brands engage digital audiences in ways that are culturally attuned, creatively distinct, and true to their identity. I've helped global brands like Google build relevance and resonance online—often by tapping into the unexpected intersection of humor, consumer behavior, and cultural trends. It’s not just about being timely; it’s about being clever, authentic, and memorable in the spaces where audiences actually live.


Mavourneen is a direct response to the growing support among contemporary women. Inspired by a night of DIY pom-pom earring making, I was motivated by the process of hand-crafting accessories as a homage to expressing female individuality. Although Mavourneen has evolved into a greater accessory brand, its founding message of upholding a tangible form of female representation remains its driving force. Mavourneen aims not only to create accessories for both practicing and professional women but also to provide jobs for women assisted by the Columbus YWCA Women’s Center.

Mavourneen Branding

Photophrapher/Copywriter: Hana Mendel
Art Direction / Design: Morgan Gültekin