I translate internet culture into strategic, social-first storytelling that helps brands connect with audiences in meaningful ways. With a background in advertising and visual communication, I partner with teams to shape creative direction and deliver work that is culturally attuned, creatively distinct, and true to brand identity. I have helped global brands like Google build relevance and resonance online by finding the intersection of product, humor, consumer behavior, and cultural trends. It is not just about being timely. It is about making smart, intentional choices that feel authentic, memorable, and built for the spaces where audiences actually live.


Mavourneen is a direct response to the growing support among contemporary women. Inspired by a night of DIY pom-pom earring making, I was motivated by the process of hand-crafting accessories as a homage to expressing female individuality. Although Mavourneen has evolved into a greater accessory brand, its founding message of upholding a tangible form of female representation remains its driving force. Mavourneen aims not only to create accessories for both practicing and professional women but also to provide jobs for women assisted by the Columbus YWCA Women’s Center.

Mavourneen Branding

Photophrapher/Copywriter: Hana Mendel
Art Direction / Design: Morgan Gültekin