I translate internet culture into strategic, social-first storytelling that helps brands connect with audiences in meaningful ways. With a background in advertising and visual communication, I partner with teams to shape creative direction and deliver work that is culturally attuned, creatively distinct, and true to brand identity. I have helped global brands like Google build relevance and resonance online by finding the intersection of product, humor, consumer behavior, and cultural trends. It is not just about being timely. It is about making smart, intentional choices that feel authentic, memorable, and built for the spaces where audiences actually live.

Working closely with the head staff at MKC Architects, I was able to develop a rebrand system and create a more modern identity for the well-seasoned firm. I was inspired by the vastness of their work seen in 125 school districts, 50 townships and municipalities. Relating MKC’s 90 years of service to Ohio’s communities to their future clients became the core of these projects.

MKC Architects AIA Award Submission
AD / Design: Morgan Bentley-Gültekin