I specialize in translating internet culture into strategic, social-first storytelling. With a background in advertising and visual communication, I help brands engage digital audiences in ways that are culturally attuned, creatively distinct, and true to their identity. I've helped global brands like Google build relevance and resonance online—often by tapping into the unexpected intersection of humor, consumer behavior, and cultural trends. It’s not just about being timely; it’s about being clever, authentic, and memorable in the spaces where audiences actually live.

Working closely with the head staff at MKC Architects, I was able to develop a rebrand system and create a more modern identity for the well-seasoned firm. I was inspired by the vastness of their work seen in 125 school districts, 50 townships and municipalities. Relating MKC’s 90 years of service to Ohio’s communities to their future clients became the core of these projects.

MKC Architects AIA Award Submission
AD / Design: Morgan Bentley-Gültekin